brand + logo design
Your brand is NOT “just a logo.” (If it were, Canva would’ve ended brand confusion by now.)
It’s the vibe. The voice. The reason your dream clients instantly get it.
I design strategic, personality-packed brand identities that actually feel like you — not the safe, watered-down version. Whether you’re launching or levelling up, these packages give you clarity, confidence, and a cohesive look that works everywhere.
Need something custom? Good. I don’t do one-size-fits-all. Let’s build a brand that fits — and sells.
branding packages
package one
The Starter Glow-Up PACKAGE
Small but mighty. Strategic, not scrappy.
This is for you if you’re just getting started — or you don’t need the full brand therapy experience (yet).
You’re ready to look legit. You want cohesion. You want something that feels intentional — not thrown together at midnight with three different fonts and blind optimism.
This is branding with direction… minus the full deep-dive extravaganza.
What’s Included
Pre-project brand questionnaire
30-minute clarity call
Foundational positioning & direction summary
2 brand concept directions
Colour palette selection
Typography pairing
Primary logo
Secondary logo
Logomark
Favicon
Basic brand guidelines (so you know how to actually use your brand)
Social media profile graphics
package two
The Signature Suite PACKAGE
You’re ready to get to the actual heart of your business — who you are, what you stand for, and how you want to show up.
You don’t want “just a pretty logo.” You want a strategic brand that connects, converts, and makes your audience feel like they’ve found their people.
You’re officially done with the DIY era. No more work. No more Frankensteined fonts. You’re ready to elevate.
What’s Included
Brand strategy questionnaire + in-depth strategy call
Industry, audience & messaging analysis
Custom brand strategy deck with insights and direction
Minimum of 3 brand concept directions
Custom colour palette design
Strategic typography selection
Primary logo
Secondary / alternate logo
Logomark
Favicon
Custom icon or illustration set
Digital email signature
Business card design
2 x 1–2 page print designs of your choice
Social media starter pack + Canva templates
Comprehensive brand guidelines (so your brand doesn’t go rogue)
The Process
(a.k.a. how the magic actually happens)
I’ve built a branding process that flexes to fit your business. We dig into your goals, values and secret sauce — then craft a brand identity with typography, imagery and colours that make your dream clients feel things.
No guesswork. No “I just like pink.”
Strategy first. Pretty second.
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Let’s see if we’re a match made in branding heaven.
We’ll chat about your business, your goals, and whether we’re the right fit (chemistry matters). After our call, I’ll send over a proposal. You say yes, pay your deposit, and we can be ‘insta-official’. Cue happy dance.
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Time to get deliciously nerdy.
We unpack your purpose, vision, audience and competitors — figuring out what makes them tick (and how you’ll stand out without screaming). Depending on your package, this ranges from a sharp strategic sprint to full-blown brand detective mode.
This is where clarity clicks into place.
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This is where strategy turns into something you can actually see.
I bring your brand to life — starting with your logo, colour palette and typography, then building out the rest of your brand world. You choose the concept that makes your heart do a little happy dance, and I refine it until it feels unmistakably you. -
Final tweaks? Done.
Invoice? Paid.
Files? Delivered.Your brand is polished, powerful, and ready to walk into the room like it owns it. This is the moment everything clicks — and your business finally looks as good as it actually is.
Go launch. Go show off. Go attract your people.
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No, I don’t vanish into the design abyss once the project wraps.
If you need support, have questions, or just want to keep building — I’m here. Branding isn’t a one-night stand. It’s a long game.