Project Built approached me to create a brand that would stand out in Queenstown’s competitive building industry. As a young, driven team known for their efficiency, reliability, and genuine pride in their craft, they needed an identity that reflected both their professionalism and their ambition. The goal was to position them as builders who deliver with precision and care — and who stand confidently behind their work.

The final mark takes cues from traditional maker’s badges, reinforcing craftsmanship and quality, while a custom PB monogram creates a distinctive focal point. Paired with refined serif typography and a bold gold-on-dark palette, the identity feels premium, confident, and timeless — a true reflection of the standards they bring to every project.